Um, and then you had some other stats like of customer situations where you were able to increase their revenue by 630% in less than 60 days. And for those listening who are not in e-commerce Klaviyo is like an email, um, an SMS marketing platform think like a little bit like HubSpot, but for eCommerce. And when I was reading your bio, what got me excited was things like you generate an average 68 X return on people's Klaviyo investment. So I think there's a lot of lessons to be learned here. And so it's just a different model that isn't quite as dependent.

They, they have a lot of them have sales teams that can do direct outreach. And whereas I think a lot of other B2B businesses, they try different things. Like e-commerce because they get a hundred percent of their revenue through their online efforts. And I, it's interesting because this is not an exclusively e-commerce podcast, but I, I always love talking to e-commerce people because I actually think that that's kind of the headlights for the rest of us. Um, and that's yeah, so that's The Email Lady kind of focuses on, uh, email marketing for eCommerce stores, mostly, although we can help others as well, but that's like usually who we focus on. And, um, that just kind of turned out to be, um, really beneficial in 2020, even though, you know, I had no idea what was going to happen, but a lot of people ended up going towards, um, eCommerce actually, you know, that year. So we were focused on e-commerce stores already. And that's where The Email Lady was born in 2020, uh, right before everything shut down. Um, so I kind of landed on, uh, email marketing as like my main thing. I, I like, I like learning why people do things and, and what I can do to influence that behavior. Um, I had an e-commerce store of my own a while back, um, and basically just, I really enjoyed the whole marketing aspect, the whole, um, copywriting creating. Um, so yeah, I started off, um, doing copywriting and marketing and all that for a number of different brands.

Yeah, so first thanks so much for having me today really excited to be here. And I am super excited to talk about that today, but before we do Sandy, can you just tell my listeners a little bit about yourself and your story and what The Email Lady is? And this week, my guest is Sandy Donovan, who is known as The Email Lady, uh, for her awesome work, helping brands get better, uh, customer acquisition and retention results with email. Welcome back to the inbound success podcast.

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